Just Like Sugar – Natural Chicory Root Sweetener, Out of Business

Just Like Sugar Table Top was once my preferred natural sweetener by far. After testing hundreds of sweeteners, I used it in my books because it dissolves easily, it tastes delicious, and is easy to measure cup for cup like sugar. Even better, it has zero-calories and zero-carbs, os it does not raise blood sugar. People love the taste of SWEET, and Just Like Sugar filled the role.

It gently sweetened everything, and I got no sugar rush or aftertaste from it. The Table Top version was the best sweet flavor and texture in recipes, and great for coffee and tea. I was never paid or endorsed by Just Like Sugar in any way – I just love their product. I visited their factory in Las Vegas, met with Mike Sylver the brilliant inventor, and sampled all their products, with no negative effects. AMAZING!

Just Like Sugar suffered the fate of many cutting edge healthy products. Betrayed by Whole Foods, rejected by the Grocery Manufacterers Association, bankrupted by Splenda and then Covid. I’m saving this file, as there may be a future for the recipe.

Just Like Sugar Table Top was a blend of crystal chicory root that is 96% dietary fiber, mixed with calcium, vitamin C, and its sweetness comes from orange peel! Chicory root is high in sweet carbohydrate dietary fiber called inulin (IN-you-lin) not to be confused with insulin. Because of the structure of the inulin molecule, it is not digested in the human body, and does not metabolize as a carbohydrate. This means effectively that although it tastes sweet, it does not affect blood sugar levels, and it does not cause weight gain.

The health benefits of Just Like Sugar, unique among sweeteners:
1. Just Like Sugar is high in chicory root dietary fiber. Clinical research shows that a diet high in dietary fiber greatly benefits digestive functions.
2. Nutritional facts per the manufacturer’s label: A 100 gram serving contains 0 calories, 0 Sugar, 0 Fat, 0 Cholesterol, 0 Sodium, 0 Net Impact Carbohydrates and 0 Protein.
3. Just Like Sugar is not fermentable and will not promote tooth decay.
4. Just Like Sugar acts as a prebiotic in the body, meaning it helps to stimulate the growth and activity of healthy digestive bacteria.
5. Chicory root is often used to control blood sugar levels. It can be used to help stabilize the body blood sugar levels for diabetics and non diabetics alike
6. It is gluten-free, wheat-free, dairy-free and vegan safe. It does not contain soy, yeast, animal derivatives or preservatives.

Note: The sweeteners I recommend are suitable for the vast majority of people, including most people with gluten intolerance, celiac disease and diabetes. However every person’s digestion is unique, therefore they may not be suitable for everyone. A few people suffering from IBS or SIBO may not tolerate chicory root fiber. Before starting any new diet, please check with your medical practitioner.

10 Replies to "Just Like Sugar - Natural Chicory Root Sweetener, Out of Business"

  • comment-avatar
    Real April 12, 2024 (8:16 pm)

    is there a way I could ask you a couple of questions

    • comment-avatar
      Jane Barthelemy April 12, 2024 (10:20 pm)

      Hi Real.
      Yes, I just sent you my direct email.

  • comment-avatar
    Randy July 1, 2022 (9:58 pm)

    where can I get just like sugar? seems they went out of business

    Amazon doesn’t have and just like sugar website down

    • comment-avatar
      Jane Barthelemy August 31, 2022 (9:16 pm)

      Hi Randy, thanks for your message. Mike Sylver, the admired president of Just Like Sugar, passed away recently. He was a tough guy! He survived betrayal after betrayal by the Grocery Association, competitors, and Whole Foods Market – it’s really unbelievable. So we give it up. There is no more Just Like Sugar. I suggest one of these OK sweeteners at this link: https://janeshealthykitchen.com/5-top-paleo-sweeteners/
      Best wishes for your delicious health! Jane

  • comment-avatar
    Vera Lauranc December 8, 2021 (2:48 am)

    Same. But I found the expensive stuff here:

    • comment-avatar
      Jane Barthelemy December 8, 2021 (3:51 pm)

      Yes, Sweet Perfection is OK to consume. But look, they’re doing the age-old money game with this one too. Fortunately, I’m completely off sweets now, and doing fine. Jane

  • comment-avatar
    JoAnn Austin August 18, 2021 (10:10 am)

    What do you recommend in place of the just like sugar? I recently got your Paleo desserts cookbook and I’m looking forward to trying the recipes.

    • comment-avatar
      Jane Barthelemy August 18, 2021 (5:45 pm)

      Hi JoAnn, thanks for your comment. I suggest Lakanto, PureLo by Swanson Foods, and Swerve. Check out this article for links: https://janeshealthykitchen.com/5-top-paleo-sweeteners/
      Warmest regards, and let me know if you have any questions as you get into my book!

  • comment-avatar
    ElDee June 29, 2021 (2:36 pm)

    This must be a very old post. I can’t find Just Like Sugar at any of the 3 websites listed. 🙁

    • comment-avatar
      Jane Barthelemy July 3, 2021 (10:03 pm)

      Yes, you’re right. They are not responding. To be healthy we must use other sweeteners. Or skip sweets altogether. Best wishes! Jane

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